Volkswagen Announces €10 Billion Plan to Regain Competitiveness

Volkswagen announces a sweeping 10 billion euro savings initiative, including staff reductions and efficiency enhancements, as part of its transition to electric vehicles. The plan highlights the challenges of maintaining competitiveness amidst high costs and low productivity, signifying a pivotal moment in the company's approach to the evolving automotive landscape.
Volkswagen Meeting Room - People Planning Company. Strategy

Volkswagen, the world’s second largest automaker, has announced a significant 10 billion euro savings program. This initiative, spearheaded by brand chief Thomas Schaefer, comes as a strategic response to the high costs and low productivity issues that are currently impacting the competitiveness of Volkswagen’s vehicles.


The program was detailed in a staff meeting at Volkswagen’s headquarters in Wolfsburg, where Schaefer highlighted the necessity for the brand to reevaluate its existing structures and processes. This shift is crucial as the company moves towards electrifying its vehicle lineup.


A key aspect of this savings plan is the optimization of the workforce. Volkswagen intends to manage its staff numbers through natural demographic changes, focusing on partial or early retirement agreements, rather than direct layoffs, in line with their commitment to avoid dismissals until 2029. 


Moreover, the plan is not solely focused on workforce management. Kilian indicated that substantial savings would also be achieved through operational efficiencies. These include eliminating redundant processes and discarding ineffective systems. The specific details of these operational savings are set to be finalized by the end of the year.


Volkswagen’s transition to electric vehicles (EVs) forms a significant part of this strategy. The shift to EVs, while necessary for future competitiveness and sustainability, brings its own set of challenges. EVs are typically more expensive to produce than combustion engine cars, an issue that Volkswagen is actively addressing through this savings program.


The company has also faced internal challenges, such as setbacks in software development and design issues, exemplified by the negative feedback on their new multifunction, capacitive touch steering wheel. These factors have added complexity to Volkswagen’s transition to EVs.


Implementing these changes requires collaboration with Volkswagen’s works council, ensuring that the plan aligns with employee interests. This cooperative approach is essential for the successful execution of the savings program.


Volkswagen’s 10 billion euro savings program is a comprehensive effort to enhance the brand’s competitiveness and efficiency. By addressing its workforce, operational inefficiencies, and navigating the challenges of transitioning to electric vehicles, Volkswagen is looking to reestablish its competitiveness in a rapidly evolving automotive industry.

More From